Research Agenda & Methodology: core research areas tailored to the African context
1. Community Psychology
Using data-driven methods to assess impact, investigating psychological interventions to enhance community well-being and social justice.
2. Educational Psychology
Investigating how psychological principles can enhance learning outcomes in African educational settings, employing educational technology and analytics.
3. Health Psychology
Using data analytics and digital health technologies to research psychological influences on health behaviour and develop interventions to enhance public health across Africa.
4. Conflict Resolution and Peace Psychology
Using data science to understand the psychological underpinnings of conflict and applying psychological strategies to promote peace and reconciliation.
5. Industrial/Organisational Psychology
Researching workplace behaviour and applying psychological principles to improve employee well-being, performance, and organisational effectiveness, leveraging workforce analytics and digital tools. Each area will be catered to by a dedicated team using a variety of methodologies, including surveys, experimental studies, data analysis, intervention development, and policy analysis while harnessing technology and data.
